Do you want to provide your customers an unforgettable experience? Create a website. A website is a visual identity of your brand, a centerpiece of your marketing efforts. In today’s marketing landscape, a good website helps you gain a competitive advantage in the industry.
When an organization is in its development phase, people try to malign its reputation to get an edge over it. During such a phase, a website serves as an anchor for the business endeavors of the company. It provides an impersonal lens to the customers to accept or reject the maxim of the organization. A good website always escorts customers through the business in a way that they get to see what they want. Whether a website is about selling products or offering web design services, keeping up with the emerging trends and latest techniques is the motto of a good website. With its high-end usability, beautiful color schemes and easy navigation, it provides a positive user experience to the customers. If you want to make your website more useful and helpful to your customers, follow the tips given below:
Take a Consultative Approach
Giving your customers the right kind of information is a challenge. Many people overload their customers with a lot of technical knowledge which ultimately raise their hackles. Make sure you do not fall into any such practices and design your website in a way that it should include only the important information about your products. Many companies considered their experience of taking a consultative approach to sales process a successful one. They said that such an approach helped them revamp their sales funnel in a much better way. If you observe a web design company offering web design services, you will be surprised to see that they always suggest companies to make a website that offers the customers a piece of advice or suggestions instead of mere technical information.
Focus on important elements
It is essential to create a website that has a right balance of navigation menus, page speed, content, images and white space. White space increases the readability of the content, provided it communicates valuable information to the user. A low page speed results in an abandonment rate of more than 80%. However, it is important to improve the loading time of your website. Images leave a lasting impression on the users so make sure you pick the right kind of images. A good content attracts the audience and makes a strong impact on them, make sure your content achieves that purpose. A perfect combination of basic and complementary colors increase the visibility of a brand, so don’t forget to gear your color scheme towards your target audience. A reputable web design company that aims to provide web design services always lay emphasis on these factors.
Use Captivating Calls to Action
An attractive call to action helps a customer navigated your website and access to whatever information they want. A user-centric call-to-action button, marked with a proper color scheme can evoke an excitement in the user, leading to an increase of up to 11% in clicks. Make sure you include a right kind of action word that immediately connects with your user, prompting him to take an action. Action-oriented, time-sensitive and bold words, such as ‘Sign Up Now’, ‘Read below’ or ‘Get Started’ always encourage the user to take a quick action.
Next time you think of improving the user experience of your website, apply these tips and wait for the results. I can assure you that the result will exceed your expectations.
Ernesto S. Dillard is a freelance digital designer and web developer based in USA. He has worked internationally, in-house and remotely on many leading projects related to both design and development sector. Currently, he is associated with a web design company known for offering great web design packages to the people across the world.
To get your WordPress website done by our agency, Feel free to contact us. Thanks!